MGT376   International Business   (20 credits)

Description

This unit introduces key theories of international business development - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, and to key strategic management issues such as global supply chain management, knowledge management, intellectual property protection and risk management,

Reading List